Scott Petinga has launched Akquracy, a database marketing and customer relationship management firm. The Minneapolis-based firm primarily relies on direct mail to establish and build customer relationships.
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Scott Petinga has launched Akquracy, a database marketing and customer relationship management firm. The Minneapolis-based firm primarily relies on direct mail to establish and build customer relationships.
Before starting Akquracy, Petinga had held management roles at Carmichael Lynch and RMG Connect in Minneapolis, as well as at J. Walter Thompson in Detroit.
