Customer relationship marketing agency Merkle has acquired loyalty marketing firm Metzner Schneider Associates.
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Customer relationship marketing agency Merkle has acquired loyalty marketing firm Metzner Schneider Associates. Terms of the acquisition were not disclosed.
Metzner Schneider Associates principals and founders Richard Metzner and Howard Schneider, who started the firm in 2002, will lead Merkle’s newly formed loyalty practice group.
In addition, Merkle is bringing several members of the Metzner Schneider Associates senior management team onboard, including Margy Bloom, Kate Hogenson, Sarah Marsh, Dorothy Rosen and Laura Siegfried.
Metzner Schneider Associates’ client base has included Sears Holding Corporation, Marriott International, Hewlett Packard, Virgin America, Continental Airlines, Warner Bros. Studios and Scholastic Publishing.
