Loyalty Firm Kobie Marketing Hires Patrick Venker

Kobie Marketing, a loyalty marketing and technology agency, has hired Patrick Venker to serve as director of strategic services. Venker will oversee the company’s strategic services division and he will provide leadership to marketing and campaign management.

Prior to joining Kobie Marketing, Venker was VP and group client Director at The Nielsen Company where he managed an analytical team for Coca Cola North America. He also spent 17 years at Catalina Marketing where he served as VP of analytical services and was responsible for creating the company’s analytics department.