Alterian, a direct marketing analytics firm, has acquired Intrepid, an international market research and social media analytics consultancy.
Terms were not disclosed.
This acquisition will strengthen the firm’s current social media offerings and provide it with “a rich pool of language skills” through the Ho Chi Minh City Vietnam office, according to Alterian.
“The addition of Intrepid into the Alterian portfolio gives our partners and customers access to an extremely talented group of people with a deep track record in social media analytics and market research,” said David Eldridge, Alterian CEO, in a statement. “It also strengthens our leadership position in social marketing, one of our fastest-growing areas of the business, as we help marketers address new channels and build engaging dialogues with their customers.”
