Advantex Marketing International Inc., a merchant funding and loyalty marketing program provider, has extended an agreement with Canadian Imperial Bank of Commerce.
The extension lengthens the term under which it will provide a loyalty program to the bank until June 30, 2010. The arrangement was originally set to explire on Dec. 31. The two companies will evaluate a longer renewal.
Under the agreement, certain CIBC credit card holders are able to accelerate their reward earning through purchases at merchants within the CIBC Advantex Benefit Program.
"We have enjoyed a lengthy and mutually beneficial relationship with CIBC that goes back to 1995 when our companies first agreed to work together on value-added loyalty marketing programs," said Kelly Ambrose, Advantex’s president and CEO, in a statement.
