Madrid-based agency Shackleton has won top honors in the Direct Marketing Association's annual ECHO Awards.
Shackleton won the Diamond ECHO for a nonprofit campaign for client Fsc Inserta, for the "Capable" campaign. The awards were presented during a ceremony at the DMA:2010 conference here in San Francisco. "Late, Late Show" host Craig Ferguson presided over the ceremonies, where 93 awards in total were presented.
(For our take on how Ferguson did as ECHOs host, visit the Big Fat Marketing Blog.)
Of the nearly 1,000 campaigns submitted for this year’s ECHO honors, 16 campaigns were honored with Gold, 38 with Silver, and 39 with Bronze. In addition, eight campaigns received special awards.
Howard Draft, executive chairman of Draftfcb, who was inducted into the 2010 DMA Hall of Fame, earlier in the day, helped kick off the evening, noting that the difference between the ECHOs and other creative awards was that the ECHOs honor measurable marketing.
"I love the metrics," said Draft. "It's beautiful when the numbers come in."
In the past, many general agencies saw direct marketers as "the barbarians at the gate," he said. "They were obviously right."
Other special awards presented Tuesday evening included:
DMA CEO’s ECHO Award for Social Action
Client: Kamel Films ― Madrid, Spain (consumer/non-profit)
Agency: Wikreate ― San Francisco, CA, USA
Campaign: I Wish Short Film Promotion
A. Eicoff Broadcast Innovation Award
Client: American Express Mexico ― Mexico City, Mexico (consumer/financial products and services)
Agency: Ogilvy Mexico ― Mexico City, Mexico
Campaign: YOUR PERSONAL 24/7
ECHO Search Marketing Award
Client: Park Place Dealerships ― Dallas, TX (consumer/automotive)
Agency: eCarList ― Dallas, TX
Campaign: Experts in Excellence
Hoke Award
Client: Hasselblad USA ― Redmond, WA, USA (B-to-B/manufacturing & distribution)
Agency: RelationshusetGekko ― Copenhagen, Denmark
Campaign: Hassy NYC – Freestyling in the Social Media
USPS Gold Mailbox Award
Client: HEEX ― Praha, Czech Republic (B-to-B/manufacturing & distribution)
Agency: Proximity Prague ― Praha, Czech Republic
Campaign: HEEX – Experience the Design & Quality
ECHO Governors Award for Strategic Innovation
Client: Volkswagon Audi España SA ― El Prat, Spain (consumer/automotive)
Agency: CP Proximity ― Barcelona, Spain
Campaign: Composing Your Life
ECHO Green Marketing Award
Client: WWF ― Ultimo, Australia (B-to-B/non-profit)
Agency: Wunderman ― Sydney, Australia
Campaign: Plant Spike
For more information, visit www.dma-echo.org. For a complete list of 2010 DMA International ECHO Awards winners, click here.
Madrid-based agency Shackleton has won top honors in the Direct Marketing Association's annual ECHO Awards.
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