The Chieftains
Chieftains: Who is the Best Celebrity Pitchman (or Woman) and Why?
QUESTION: WHO WOULD YOU SAY IS THE BEST-EVER CELEBRITY PITCHMAN (OR WOMAN), AND WHY? MATT JONES, VICE PRESIDENT, CREATIVE STRATEGY, JACK MORTON WORLDWIDE...
Chieftains: What User Generated Content Campaigns Have Impressed You Recently?
QUESTION: WHAT USER-GENERATED CONTENT CAMPAIGNS HAVE IMPRESSED YOU RECENTLY? IN GENERAL, DO YOU THINK ASKING FOR USER CONTENT BUILDS A BOND WITH CONSUMERS,...
The Chieftains
QUESTION: HAVE YOU OR YOUR FAMILY RECENTLY RECEIVED A DIRECT MAIL PIECE THAT CAUSED A STRONG REACTION, EITHER POSITIVE OR NEGATIVE? SHARON HARTLEY, EXECUTIVE...
We Ask the Chieftains: When Will Consumers Begin Spending More Confidently?
QUESTION: WILL CONSUMERS START SPENDING MORE CONFIDENTLY BEFORE THE END OF THIS YEAR, OR SHOULD MARKETERS EXPECT THEY'LL SCRIMP INTO 2010? ROSEMARIE B....
