The Chieftains
Chieftains: Notable Quotes from Around the Web
There is a danger if we put too much into privacy protection. The phobia of technology and the changes it causes could be dangerous. Wonderful things...
Chieftains: Who Was Your Marketing Mentor?
QUESTION: DID YOU HAVE A MENTOR IN THE MARKETING WORLD? WHAT WAS THE MOST IMPORTANT THING HE/SHE TAUGHT YOU? CHRIS DEMARTINE, DIRECTOR OF BUSINESS DEVELOPMENT,...
The Chieftains
How do you use Social Media, both personally and professionally? Janie Downey, Executive Director, New England mail Order Association...
Chieftains: How Many Loyalty Programs Do You Actively Use?
QUESTION: HOW MANY LOYALTY PROGRAMS WOULD YOU SAY YOU BELONG TO, AND HOW MANY DO YOU ACTIVELY USE? SHAWN R. SALTA, VICE PRESIDENT, DIRECTMAIL.COM I belong...
Chieftains: What's Your Favorite Mobile App, For Business or Personal Use, and Why?
QUESTION: WHAT IS YOUR FAVORITE MOBILE APP, FOR BUSINESS OR PERSONAL USE, AND WHY? DAVID GROSSMAN, PRESIDENT/FOUNDER, THE GROSSMAN GROUP The apps I gravitate...
Chieftains: Who is the Best Celebrity Pitchman (or Woman) and Why?
QUESTION: WHO WOULD YOU SAY IS THE BEST-EVER CELEBRITY PITCHMAN (OR WOMAN), AND WHY? MATT JONES, VICE PRESIDENT, CREATIVE STRATEGY, JACK MORTON WORLDWIDE...
Chieftains: What User Generated Content Campaigns Have Impressed You Recently?
QUESTION: WHAT USER-GENERATED CONTENT CAMPAIGNS HAVE IMPRESSED YOU RECENTLY? IN GENERAL, DO YOU THINK ASKING FOR USER CONTENT BUILDS A BOND WITH CONSUMERS,...
The Chieftains
QUESTION: HAVE YOU OR YOUR FAMILY RECENTLY RECEIVED A DIRECT MAIL PIECE THAT CAUSED A STRONG REACTION, EITHER POSITIVE OR NEGATIVE? SHARON HARTLEY, EXECUTIVE...
We Ask the Chieftains: When Will Consumers Begin Spending More Confidently?
QUESTION: WILL CONSUMERS START SPENDING MORE CONFIDENTLY BEFORE THE END OF THIS YEAR, OR SHOULD MARKETERS EXPECT THEY'LL SCRIMP INTO 2010? ROSEMARIE B....
