Gardens Alive, Inc. has purchased the inventory and rights to Thompson & Morgan Seedsmen, Inc.’s U.S. operations. Terms were not disclosed.
The acquisition of the English Seed Company’s stateside business includes the publication of the seasonal catalogs, ownership of inventory, and distribution to retail outlets. Thompson & Morgan’s list rental data card boasts 20,637 last-12-month buyers, and a total universe of 37,396 buyers as of mid-August. The list manager is Catalyst Direct.
The acquisition adds Thompson & Morgan Seedsmen to Gardens Alive’s other U.S. mail-order gardening brands, which include: Breck’s; Spring Hill Nurseries; Gurney’s Seed and Nursery Company; and Henry Field’s Seed & Nursery Company.
“[Thompson & Morgan Seedmen is] a perfect match,” Gardens Alive founder Niles Kinerk said in a statement. “With Thompson & Morgan’s long history and reputation for quality seed, they match our own brands’ legacy in the seed and nursery business. Customers know that our brands offer only the best products – and that these companies have survived the test of time because they’ve always done right by their customers.”
The acquisition adds Thompson & Morgan’s retail distribution to the Gardens Alive mail-order catalog-based business, according to a company statement.
