Gander Mountain Co. posted net income of $700,000 for the third quarter 2008 compared to a net loss of $5.1 million in the prior year.
The direct marketer and retailer reported sales of approximately $270 million for the quarter ended Nov. 1, a 4% increase over $260 million last year
The St. Paul, MN for posted direct segment sales of approximately $14.4 million for the quarter. There were no direct segment sales in the third quarter of fiscal year 2007, due to the acquisition of Overton’s direct marketing operations by Gander Mountain last December, the company said.
Gander began mailing around 1 million catalogs to existing customers and requesters in a move to get back in the business after a 12 year absence (Direct Newsline, Aug. 28).
Spokesman David Ewald said the St. Paul, MN company hopes to make the catalog part of a three-pronged marketing strategy along with the Internet and stores.
