Casual Male has selected Netezza Corp. to provide a data warehouse appliance. The new system will help the specialty retailer of big and tall men’s apparel gain insight into its existing data.
The size of the contract was not revealed.
“In order to provide stellar customer service, it’s critical we have insight into all our channels—retail, catalogue and e-commerce—and can adapt quickly to changing consumer needs,” Dennis Hernreich, executive VP, COO and CFO of Casual Male Retail Group, Inc said in a statement. “With Netezza, we can quickly analyze data and make fact-based decisions about merchandising, marketing, distribution and store operations—enabling us to gain the most value from vast amounts of consumer information.”
Casual Male has more than 500 stores in the United States, the United Kingdom and Canada, as well as extensive e-commerce and catalogue operations.
More than 55 retailers are using Netezza systems, according to a company statement.
