Partnership and Affiliate Marketing Programs: 5 Ways to Evaluate Performance
Five key areas to look at when evaluating the performance of your partnership and affiliate programs.
Five key areas to look at when evaluating the performance of your partnership and affiliate programs.
The survey’s key CMO insights, followed by a chat with Boathouse CEO John Connors about the most critical and surprising revelations from the report.
More work must be done to educate stakeholders—particularly within your own organization—on how to understand, evaluate and engage with the work of marketers, our columnist argues.
According to Gartner’s latest Hype Cycle, which focused on evaluating CDPs for the first time, the technology is less appealing to the marketing industry than it was a few years ago.
Our conversation about the strategic marketing goals for the accelerator program’s second season and how it will engage consumers during the process.
Our conversation about the strategic marketing goals for the accelerator program’s second season and how it will engage consumers during the process.