Listline e-Newsletter 6/23

NEW TO MARKET LISTS
--Look to the Stars Astrology
In May, 6,000 individuals sourced from space ads bought horoscope-related products.
Selections: Gender, state/SCF/ZIP
Price: $90/M
Contact: Impulse Media, Laura Tonnesen (203-207-0227 ext.113; laurat@impulse-media.net)

--Access Intelligence Global Postal and E-Mail Master Files
Named here are 259,181 professional newsletter subscribers at their postal addresses and 423,304 at their e-mail addresses.
Selections: Employee size, sales volume, business, job title, SIC code, phone numbers, state/SCF/ZIP
Price: $170/M (postal); $290/M (e-mail)
Contact: Statlistics, (postal) Jennifer Felling, (203-778-8700 ext. 138); (e-mail) Turk Hassan (203-778-8700 ext. 144 t.hassan@statlistics.com.

--Trailblazer Opt-in E-Mail Newsletter Subscribers
This file names 17,862 opt-in subscribers to this professional newsletter about geospatial technology.
Selections: State/SCF/ZIP
Price: $395/M
Contact: Kroll Direct Marketing Inc., Gwen Coryell (609-275-2900; gwen@krolldirect.com)

--Mortgage Success Source Postal Master File
Reach 14,484 subscribers to this online real estate news service.
Selections: Gender, state/SCF/ZIP
Price: $150/M
Contact: MeritDirect, Jeff Moriarty (914-368-1198; jmoriarty@meritdirect.com)

INSERT MEDIA
--Bottom Line Books Billing Statement PI Program
Available here are 300,000 annual opportunities to include two insertions in a statement.
Price: $65/M
Contact: Bottom Line Lists, Amy Altmann (203-973-6222; aaltmann@boardroom.com)

LIST TALK
--How Relevant Is Your Mailing List?
By Bob Stein
How relevant is your mailing list? What is on your file? Are you making it work for you the best way possible? These are all questions mailers -- and the managers that represent them -- should be asking. In today's struggling economy, it is important to make one of your company's biggest assets, your mailing list, work for you. Click for more directmag.com/lists/0623-lists-relevant/.