Listline e-Newsletter 3/31

LIST MANAGEMENT CHANGES
--Chadwicks
Belardi Ostroy has won management of this file naming 16,770 direct mail sold last-30-day new-to-file buyers of women’s apparel buyers. Millard Group was the previous manager.
Selections: Amount purchased, credit card buyers, online, multiple buyers, last purchase, product, size, state/SCF/ZIP
Price: $122/M
Contact: Belardi Ostroy, Kathy Hermann (212-381-1724; kathyh@belardiostroy.com)


NEW TO MARKET LISTS
--TechInsights E-Newsletter and Postal Master File
Named here are 95,121 U.S. postal and 56,530 U.S. opt-in e-mail subscribers to this professional publication.
Selections: Aggregate product buyer data, job function, number of employees, operating system, product specified, sales volume, state/SCF/ZIP
Price: $205/M (postal) $400/M (e-mail)
Contact: MeritDirect, Anthony Carraturo (914-368-1083; acarraturo@meritdirect.com)

--Web Merchandise Canadian Buyers
This file names 54,116 individuals who’ve bought goods and services through their credit cards.
Selections: Hotlines, province, gender, state/SCF/ZIP
Price: $100/M
Contact: True North Lists, Lynn Starr (203-459-4348 x305; lynn.Starr@truenorthlist.com)


UPDATED LISTS
--Health Insights--Health Products Buyers
Over the past month, 76,871 individuals have bought more than one health-related product. They are mostly middle-aged and female.
Selections: Age, credit card buyers, phone number, state/SCF/ZIP
Price: $100/M
Contact: Incite Lists and Data, Christopher Morgan (603-673-3473; cmorgan@incite-direct.com)


LIST TALK
--Think Outside the Box: Enhance Data to Optimize Response
By Bob Stein
Finding good, affordable, responsive lists seems to be getting harder and harder every day. File sizes are shrinking, list costs are escalating. Tried and true files have begun to fall off (list fatigue, quality of new-to-file names – or lack thereof). In any case, we need to think more outside the box. We need to locate new sources of names, more targeted ways to look at current names available and we need to constantly go back and retest files that we may have dismissed previously. Click here for moredirectmag.com/lists/0330-enhance-data-optimize-response (directmag.com/lists/0330-enhance-data-optimize-response)