Listline e-Newsletter 2/4

LIST MANAGEMENT CHANGES
--HRD Press Human Resources Product Buyers
MeritDirect was selected to oversee a list of 32,250 buyers and subscribers—all human resources management professionals—for HRD Press. More than 6,400 e-mail addresses are available. Edith Roman Associates had been managing this account.
Selections: Number of employees, last-12-month hotline, SIC code, state/SCF/ZIP
Sample usage: American Medical Association, Dice, Kantola, Langevin, Sage Software, Skillpath, Society for Human Resource Management, Trainers Warehouse
Price: $120/M (postal file); $275/M (e-mail file)
Contact: MeritDirect, John Ganis (914-368-1024; jganis@meritdirect.com)

--Inc. Magazine Business Executives
Edith Roman Associates Inc. and its affiliate ePostDirect were chosen recently to manage the Inc. Magazine Business Executives postal and e-mail files. More than 200,000 Inc. subscribers’ names and almost 70,000 e-mail addresses are listed. The former manager was Worldata. Millard Group Inc. handles Inc.’s consumer postal and e-mail files.
Selections: Hotlines, gender, job function/title, number of employees, SIC code, state/SCF/ZIP
Price: $150/M
Contact: Edith Roman Associates Inc., John LoGiudice (845-223-2194, ext. 752; john.logiudice@edithroman.com) – postal); e-PostDirect Inc., Wayne Nagrowski (845-731-3854; wayne.nagrowski@epostdirect.com) – e-mail)

--Four-Time Multibuyers From R.J. Persson
Listdata Management Services Inc. has been appointed list manager for R.J. Persson Enterprises Inc. More than 1.8 million names are available on the Four-Time Multibuyers file. The unit of sale ranged from $45 to $180 for self-improvement books, home study and work-at-home programs, business opportunity books and similar products. Take 5 Solutions was the previous manager.
Selections: Monthly hotline, age, credit card, gender, source, state/SCF/ZIP
Price: $90/M
Contact: Listdata Management Services Inc., Neil Simmons (954-484-5478; neil@listdata.com)

--National Breast Cancer Coalition
List Services Corp. now manages a donor file and handles list brokerage for the National Breast Cancer Coalition. Nearly 6,000 donors from the last 12 months and 9,086 from the last 24 months are named. The average direct mail contribution was $28. A.B. Data Direct Marketing Services was the group’s last list manager.
Selections: $10-plus donors, state/SCF/ZIP
Price: $85/M (last-12-month donors)
Contact: List Services Corp., Jennifer Girard Smith (239-263-4350; jglistsvcs@earthlink.net)


NEW TO MARKET LISTS
--Click Buyers
This is a file of U.S. and Canadian consumers who bought a variety of books and magazines online. More than 256,000 buyers from the last three months are listed. About three-quarters are women; their average annual income is $62,500. No telemarketing is allowed.
Selections: Hotlines, age, gender, lifestyle, Canadian, FSA, province, state/SCF/ZIP
Price: $45/M
Contact: ALC Data Management, Allison Gonski (609-580-2677; allison.gonski@alc.com)

--Paid Marketing Panel
Almost 3 million people who received $100 or more to participate in marketing research are identified. Postal/e-mail addresses and telephone numbers are offered. The source is the Internet.
Selections: Hotlines, age range, credit card, gender, multi-responders, e-mail account type, cell-phone number, date of birth, state/SCF
Price (monthly hotlines): $95/M (postal); $150/M (e-mail); $250/M (telemarketing)
Contact: Adrea Rubin Management Inc., Joe Frick (646-487-3768; joef@adrearubin.com)

--Professionals Seeking Online Education
Some 1.1 million individuals who indicated a desire to take online courses are named. Sources include Web registrations, online surveys and public records.
Selections: Age, credit card buyer, education, ethnicity, high-speed Internet connection, homeowner, household income, marital status, presence of children, professional occupation, quarterly hotline, religion, Spanish-speaking, state/SCF/ZIP
Price: $85/M
Contact: ListSolutions, Sandy Ostrander (732-729-0500, ext. 17; sostrander@listsolutions.com)