LIST MANAGEMENT CHANGES
--Speedgear List and Insert Media
F1 Marketing Group Inc. has appointed Estee Marketing Marketing Group Inc. to manage its Speedgear customer file; blow-in and package insert programs, effective March 20. The list consists of 36,313 buyers of racing car theme apparel, artwork, books, videos and die cast models. Direct mail (90%) and space advertising are the sources. LH Management Division, Leon Henry Inc. has been managing this file.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $100/M (list); $35/M (blow-in); $60/M (PIP)
Contact: Estee Marketing Group Inc., Deana Burrett (914-235-7080, ext. 16; dburrett@esteemarketing.com)
--MacKenzie-Childs
Catalyst Direct Marketing been chosen to oversee the MacKenzie-Childs catalog buyers list. Several segments are available, such as 18,217 buyers from the last 12 months. The average sale was $200 for tableware and other home and garden products. A typical customer is a married woman, 45 to 54, who has a household income in excess of $125,000. The sources are a catalog (95%) and the Internet. Millard Group Inc. formerly managed this list.
Selections: Purchase amount ranges, gender, hotlines, state/SCF/ZIP
Sample usage: Boston Proper, Herrington, Pierre Deux, Room Service Home, Scully & Scully, Shades of Light, Smith & Noble, Uno Alla Volta, Vivre, Wooden Soldier
Price: $130/M (last-12-month buyers)
Contact: Catalyst Direct Marketing, Becky Santaniello (973-831-4222, ext. 234; bsanta@catalystdm.com)
NEW TO MARKET LISTS
--BuildFind.com E-mail
Some 230,000 e-mail addresses of builders, contractors and other construction professionals are on file. The source is BuildFind.com, a construction industry Web site and search engine.
Selections: State/SCF/ZIP
Price: $275/M
Contact: Information Refinery Inc., Brian Clotworthy (201-529-2600; bclotworthy@inforefinery.com)
--Shop 24/7 Self-Improvement Product Buyers
More than 1.3 million buyers are named. Purchases were made in such categories as health and fitness, weight loss, beauty, business and finance, self-help and education. The average sale was $60. DRTV is the source.
Selections: Hotlines, cash/credit buyers, age, income, gender, presence of children, demographic, telephone number, state/SCF/ZIP
Price: $80/M
Contact: Sound Beach Marketing Partners LLC, Terry Hudock (203-698-0708; thudock@soundbeachmarketing.com)
--Farmer and Family Mart
Rural families living in C and D counties are listed. Some 4.8 million names have been assembled. Direct mail and the Internet are the sources.
Selections: Christian, antique collectors, gardening, truck owners, RV owners, home improvement/do-it-yourself, sewing/needlework, age, income, lot size, square footage, telephone number, presence of children, state/SCF/ZIP
Price: $85/M
Contact: List Bargains, Mary Jane Acito (914-617-8138; mj@listbargains.com)
INSERT MEDIA
--Lydia’s Uniforms and Uniform Warehouse Packages
LH Management Division, Leon Henry Inc. recently took over management of a package insert program for Lydia’s Profession Uniforms. Some 314,000 packages are shipped annually. The maximum size for inserts is 5-1/2 by 8-1/2 inches, weighing up a quarter ounce. Up to six inserts per package can be accepted. The PIP was previously managed in-house.
Price: $65/M
Contact: LH Management Division, Leon Henry Inc., Jim Gallagher (914-285-3456; jimg@leonhenryinc.com)
IN THE NEWS
--Wisteria Taps Belardi Ostroy for List Brokerage
By Jim Emerson
Belardi Ostroy has been appointed to serve exclusive list broker for the Wisteria home décor and garden accessories catalog. Belardi Ostroy will assist with plans to increase catalog mailing frequency and circulation. For more, click here (directmag.com/lists/news/0225wisteria-list-broker).
SPECIALS
--Charitable Donors Database
A 30% brokerage commission is being offered until April 30 for tests of 5,000 or more from the Charitable Donors database. In excess of 7.3 million names are available. Contact Boutique List Services, Joy Contreras (845-271-4080, ext. 102; jcontreras@boutiquelistservices.com)
--Correction
Ray Schneeberger’s e-mail address is ray.schneeberger@truenorthlist.com (mailto:ray.schneeberger@truenorthlist.com) (Direct Listline, Feb. 23).
F1 Marketing Group Inc. has appointed Estee Marketing Marketing Group Inc. to manage its Speedgear customer file; blow-in and package insert programs, effective March 20.
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