NEW TO MARKET LISTS
--American Health Census
More than 18 million e-mail and 15 million postal address are offered on this master file. Ailment data from acne to sleep disorders has been collected from lifestyle questionnaires. The source is americanhealthcensus.com, which offers coupons and medical information to consumers who register online.
Selections: Ailments, age range, credit card, ethnicity, gender, homeowner, income range, marital status, monthly hotline, telephone number, presence of children, state/SCF/ZIP
Price: $185/M
Contact: DirectInnovations Inc., Herb Torgersen (404-402-2825; htorgersen@directinnovations.biz)
--Super Book Deals/Gardening
More than 75,000 gardening book buyers from the last 12 months are on file. The average order was $40. SuperBookDeals.com is the source.
Selections: Six-month hotline, gender, state/SCF/ZIP
Price: $90/M (last-12-month buyers)
Contact: Rickard List Marketing, Gerard Petrocelli (631-249-8710, ext. 118; gpetrocelli@rickardlist.com)
--Landscaping and Gardening Enthusiasts
Almost 350,000 names have been assembled. Postal and e-mail addresses are available for targeting individuals and families who’ve indicated an interest in landscaping and gardening. The source is the Internet.
Selections: Age, gender, lifestyle, monthly hotline, presence of children, radius, metro area, state/county/city/SCF/ZIP
Price: $80/M (postal file): $100/M (e-mail file)
Contact: eTargetMedia, Diana Baczynskj (212-891-6595; diana@etargetmedia.com)
INTERNATIONAL LISTS
--Spoke.com Canadian
Worldata has been selected to oversee separate Spoke.com master files, with 231,455 Canadian postal and e-mail addresses. These business executives registered online and posted information about themselves for networking with other business professionals. The data was previously managed in-house.
Selections: Telephone number, number of employees, gender, recency, SIC code, job title/function, one per company, geography
Price: $105/M (postal file); $250/M (e-mail file)
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; jays@worldata.com)
INSERT MEDIA
--Good Neighbor Direct
Specialists Marketing Services Inc. now manages the Good Neighbor Direct Take -One program. Inserts are distributed in displays at more than 3,000 stores. The estimated audience exceeds 19 million shoppers per week. Three sizes of inserts can be accepted, 8-1/2 inches by (3-2/3), (5) or (10) inches.
Price: $82.50/M to $108/M (depending on size)
Contact: Specialists Marketing Services Inc., Mike Konokow (201-865-5800, ext. 2118; mikekon@specialistsms.com)
IN THE NEWS
--Millard Promotes Williams and Thibodeau to Brokerage VPs
Lisa Williams and Heidi Thibodeau each have been promoted to vice president of brokerage at Millard Group Inc. For more, click here (directmag.com/news/0212millard-promotions).
--National Breast Cancer Coalition Picks List Services for Brokerage
List Services Fundraising has been selected to provide list brokerage services for the National Breast Cancer Coalition Fund. For more, click here (directmag.com/lists/news/Cancer-Coalition-List-Services).
SPECIALS
--Organic Gardening
A 25% discount off the base price of the Organic Gardening magazine file is being offered for new test orders through March. A total of 192,145 active subscribers are available. Contact ALC Data Management, Eric Friedman (609-580-2708; eric.friedman@alc.com)
More than 18 million e-mail and 15 million postal address are offered on this master file.
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