LIST MANAGEMENT CHANGES
--Southwest Art
F&W Media Inc. tapped MeritDirect to manage a list of 42,223 subscribers to Southwest Art. An average subscriber is 63 and has a $174,473 household income. Millard Group Inc. formerly managed the file when the magazine was owned by Active Interest Media Inc.
Selections: Hotlines, gender, business/home address, paid, renewal, source, state/SCF/ZIP
Price: $100/M
Sample usage: Heritage Auction Gallery, New Mexico Magazine, Phoenix Home & Garden, Southwest Indian Foundation
Contact: MeritDirect, Danielle Zaborski (914-368-1090; dzaborski@meritdirect.com)
--Spoke.com Postal and E-mail
Worldata has been selected to oversee separate Spoke.com master files, containing more than 30 million postal and e-mail addresses. These business executives registered online and posted information about themselves for networking with other business professionals. The data was previously managed in-house.
Selections: Telephone number, number of employees, gender, recency, SIC code, job title/function, one per company, state/SCF/ZIP
Price: $105/M (postal file); $250/M (e-mail file)
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; jays@worldata.com)
--Today’s Facility Manager
Group C Media Inc. named Information Refinery Inc. manager of a list of 99,906 subscribers to Today’s Facility Manager. This controlled circulation title targets executives responsible for specifications of goods and services purchased for corporate facilities. Kroll Direct Marketing Inc. was the prior manager.
Selections: Business type, title, number of employees, number of buildings/square feet, budget, gender, state/SCF/ZIP
Price: $200/M
Contact: Information Refinery Inc., Michael San Inocencio (908-378-5842; michaels@inforefinery.com)
NEW TO MARKET LISTS
--Super Book Deals
Health and fitness book buyers are listed. The count for the last 12 months is 131,430. Examples of titles sold include “Eat This Not That,” “The Interval Training Workout,” “Healing Back Pain,” “Complete Encyclopedia of Natural Healing” and “Homeopathy Revolution.” The source is SuperBookDeals.com.
Selections: Six-month hotline, gender, state/SCF/ZIP
Price: $90/M (last-12-month buyers)
Contact: Rickard List Marketing, Gerard Petrocelli (631-249-8710, ext. 118; gpetrocelli@rickardlist.com)
--Prayer Cross TV Buyers
Religious consumers who purchased a cross and silver chain are identified. The count exceeds 32,000 for January and December. Buyers made two $20 payments. DTRV is the source.
Selections: Gender, state/SCF/ZIP
Price: $110/M
Contact: Impulse Media, Ed Bocknik (203-207-0227; ext. 103; edb@impulse-media.net)
--Vayan Business Master File
Data has been assembled from more than 1.5 million business responders in the last 24 months and 407,046 from the last 12 months. All size businesses are represented—from small home offices to franchises and large corporations. Web site co-registration is the source.
Selections: Hotlines, gender, SIC code, company/contact name, title, number of employees, sales volume, years in business, telephone number, SOHO, franchise, business executives, religious leaders, marketing professionals, insurance agents, real estate responders, special trade contractors, state/SCF/ZIP
Price: $100/M
Contact: Aggressive List Management Inc., Rhea Miller (217-787-2029, ext. 204; rheam@aggressivelist.com)
LEAD GENERATION PROGRAMS
--Software from Demandbase Automates Lead Generation
Demandbase Inc. has introduced new software for automated business-to-business lead generation programs on Web sites. It’s designed for tracking Web site visitors and segmenting online traffic by company size, industry and market sector. For more, click here.
IN THE NEWS
--Millard Promotes Kay Levada to Director of Brokerage
Kay Levada has been promoted from account manager to director of brokerage at Millard Group Inc. For more, click here. Also see, Meet the Broker.
