Listline e-Newsletter 2/09

LIST MANAGEMENT CHANGES
--Continental Book Buyers
Listdata Management Services Inc. now oversees the 222,419-name Continental Book Buyers list. Examples of titles purchased include “Home Based Income Opportunities,” and “1001 things You Can Get Free.” Direct mail and space advertising in magazines and newspapers are the sources. Take 5 Solutions was the prior list manager.
Selections: Monthly hotline, gender, state/SCF/ZIP
Price: $95/M
Contact: Listdata Management Services Inc., Stacey Blake (954-484-5478, Ext. 210; stacey@listdata.com)


NEW TO MARKET LISTS
--HR, Finance, Accounting and Safety
PBP Media hired VentureDirect Worldwide to launch several e-mail newsletter files. Counts range from 250,000 to 437,000. The sources are HRmorning.com, CFOdailynews.com and safetynewsalert.com. Data cards are due for release before the end of February.
Selections: Title, company size, industry, state
Price: $275/M (base)
Contact: VentureDirect Worldwide, Jim Scova (212-655-5186; jscova@ven.com)

--Highlights for Children Early Childhood
This master file combines subscribers to Highlights High Five magazine with members of the Hidden Pictures Playground and Puzzle Buzz continuity clubs. The file targets parents with children ages 2 to 7. A total of 246,590 names are available. Direct mail is the source.
Selections: Hotlines, child’s age/gender, paid, source, state/SCF/ZIP
Price: $105/M
Contact: ALC Data Management, Susan Packard (609-580-2785; susan.packard@alc.com)

--Ragan Communications Training Pros
Separate lists of training professionals are offered by Ragan Communications. More than 31,000 postal and 10,000 e-mail addresses are available. Newsletter subscribers, book buyers and attendees of conferences and seminars are included.
Selections: Gender, recency, one per company, state/SCF/ZIP
Price: $145/M (postal file); $310/M (e-mail file)
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; jays@worldata.com)

--Hazardous Materials Carriers and Shippers
OSHA Data Information Services compiled a list of 65,000 companies registered to ship hazardous materials. Public records from the U.S. Department of Transportation are the source.
Selections: Specific hazardous cargo, type of motorized vehicle, leased/owned vehicles, fleet size, number of drivers, gender, telephone number, state/SCF/ZIP
Price: $75/M
Contact: Key Marketing Advantage, Karen Dickson (203-744-9011; karend@keymarketingadvantage.com)

--Do It Yourselfers with E-mail
This file offers 164,500 e-mail addresses of business professionals who indicated they enjoy working on do it yourself projects at home.
Data has been blended from numerous sources, such as survey response, e-mail and directory data.
Selections: Age, income, ethnicity, religion, gender, postal address, state/SCF/ZIP
Price: $150/M
Contact: The Services Group, Kathy Woods (630-495-5478, ext. 230; kwoods@theservicesgroup.com)