NEW TO MARKET LISTS
--FansEdge.com Sports Products Buyers
FansEdge Inc. has released a list of 1.2 million buyers of sports collectibles from major sports leagues and NASCAR. Customers are typically 35 to 55 years old. The average order was $70. Sales were generated via catalog and a Web site.
Selections: Hotlines, product buyers by team, children’s products, type of sport, $25/$75-plus buyers, gender, state/SCF/ZIP
Price: $110/M
Contact: Walter Karl Inc., Mireille St. Armand (845-732-7056; mireille.starmand@walterkarl.infousa.com)
--Catalog Credit Card Applicants
A total of 378,514 credit card applicants from the last 12 months are identified. Direct mail and the Internet are the sources. Inquiries for telemarketing will be considered.
Selections: Hotlines, homeowner/renter, adult’s/child’s age, gender, income marital status, mail order buyer, credit cardholder, length or residence, ethnicity, state/SCF/ZIP
Price: $105M
Contact: Interactive Marketing Solutions, Chris Meehan (845-624-1155; chrism@intmktgsolutions.com)
--Slap Chop Buyers
This file lists purchasers of a food chopper. The initial monthly hotline count is 30,000. The average sale was $50. Buyers are generally 35 to 60 and have a $75,000 household income. DRTV is the source.
Selections: Telephone number, gender, state/SCF/ZIP
Price: $100/M (monthly hotline)
Contact: List Services Corp., Joe Gonzales (203-791-4184; jgonzales@listservices.com)
--CWP Sweeps Report Buyers
Coopers, Waterman & Pierce offers a list of 2,069 consumers who paid $22 for information on how to enter sweepstakes. Direct mail is the source.
Selections: Monthly hotline, state/SCF/ZIP
Price: $90/M
Contact: MDI Lists, David M. Raff (954-384-1557; david@mdilists.com)
--American Astro Karma
This file consists of individuals who spent $20 for information about finances, a happy love life and good fortune. Some 7,500 buyers from the fourth quarter are on file. The source is direct mail.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Impulse Media, Ed Bocknik (203-207-0227; ext. 103; edb@impulse-media.net)
NEW SELECTS
--National Audubon Society
A gift giver selection has become available from the National Audubon Society’s list. More than 300,000 members and subscribers are available. Direct mail is the source.
Additional selects: Hotlines, change of address, gender, source, state/SCF/ZIP
Sample usage: Appalachian Mountain Club, African Wildlife Federation, America’s Second Harvest, American Indian Relief Council, American Institute of Cancer Research, American Rivers, Animal Medical Center, Birder’s World, Central Park Conservancy, Chicago Botanic Garden, Coast and Ocean, Compos Tumbler, DSD Inc., Doctors Without Borders, Drake’s Bay Fundraising, Earthwatch, Environmental Defense Fund, Genesee Land Trust, Kalmbach Publishing, Loreto Bay Co., Museum of Modern Art, National Geographic Society, National Multiple Sclerosis Society, National Wildlife Federation, Reiman Publications, Salvation Army, Southwest Indian Foundation Catalog, St. Joseph’s Indian School, St. Jude Children’s Research Hospital, New York Times, TreePeople, Wilderness Society, World Vision International
Price: $100/M
Contact: Direct Media Inc., Patty Ricci (203-532-2373; pricci@directmedia.com)
MEET THE BROKER
--Meet Michael San Inocencio, Information Refinery Inc.
By Jim Emerson
This week, Meet the Broker features compiled lists expert Michael San Inocencio, who shares some insights on growth opportunities during the economic downturn. For more, click here (directmag.com/meet_the_broker/0205-michael-san-innocencio).
--People in the News
Shon Greenblatt has been promoted to acquisitions director at VentureDirect Worldwide. Greenblatt has been with the company for two years.
FansEdge Inc. has released a list of 1.2 million buyers of sports collectibles from major sports leagues and NASCAR.
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