NEW TO MARKET LISTS
--Drive Automobile Owners
A database comprised of more than 16.5 million automobile owners has been assembled. Those listed purchased warranties for $1,300 to $2,900. The sources are direct mail (65%), telemarketing (25%) and the Internet (10%).
Selections: Automotive year/make/model, telephone number, new/used car purchase, last service date, last sales date, gender, state/SCF/ZIP
Price: $100/M
Contact: DirectInnovations Inc., Herb Torgersen (404-402-2825; htorgersen@directinnovations.biz)
--Compass Marketing Solutions
Postal and e-mail addresses are available for more than 4.1 million consumers, organized by type of Internet connection, e-mail service provider and lifestyle data. These individuals opted in to receive information at a variety of Web landing pages. Those listed are typically 35 to 54 and have an estimated household income in excess of $75,000.
Selections: Adult’s/child’s age, IP address, e-mail address, e-mail service provider, income, ethnicity, gender, lifestyle, household income, state/SCF/ZIP
Price: $100/M
Contact: Millard Group Inc., Audrey Wallis (603-924-9262, ext. 2337; awallis@millard.com)
--Buyers 360 Degrees/Hearth and Home
Consumers who recently bought home furnishings are listed. The one-month hotline count is 172,563. Postal and e-mail addresses are offered. On average these buyers are 46 and have a $50,000 income. Sources include direct mail, Web sites and telemarketing.
Selections: Telephone number, monthly hotline, credit cards, travelers, magazine subscribers, music interest type, crafts, sewing, quilting, knitting, camping and hiking, boating and sailing, hunting and fishing, online shoppers, catalog shoppers, ethnicity, state/SCF/ZIP
Price: $75/M (postal file); $95/M (e-mail file)
Contact: Focus USA, Stephani Wright (201-489-2525; stephani@focus-usa-1.com)
--RAM SOHO Health Insurance Prospect Database
More than 1.3 million small business and home office workers who indicated a propensity to purchase health insurance are identified. This data from the Response Analytics Marketing (RAM) database is derived from statistical modeling using direct mail and survey data.
Selections: Gender CreditLink credit scoring, adult’s/child’s age, income, length of residence, telephone number, credit card, lifestyle, mail order buyer, 30-day new mover, state/SCF/ZIP
Price: $80/M (base)
Contact: Adrea Rubin Management Inc., Joe Frick (646-487-3768; joef@adrearubin.com)
--Payday Loan Applicants
Some 863,800 individuals who submitted applications for payday loans are named. Postal addresses and telephone numbers are available. The source is the Internet.
Selections: Monthly hotline, gender, SCF
Price: $90/M (postal file); $200/M (telemarketing file)
Contact: Net60 LLC, Chaim Lazar (201-833-9003, ext. 102; chaim@net60.com)
INTERNATIONAL LISTS
--Davenport & Associates
Separate files name consumers in Austria and Switzerland who responded to direct mail prize offers. The initial one-month hotline count for each is 500. The average unit of sale was $20.
Selections: Gender
Price: $250/M
Contact: List Services Corp., Jeremy Siegel (203-791-4495; jsiegel@listservices.com)
SPECIALS
--BizForce Lists
Test mailers are being offered a $20/M discount off the base price of various BizForce files. Lists of architects (63,882), civil engineers (265,189) and certified public accountants (256,562) are available, among other segments. Contact Direct Media Inc., Scott Kozlowski (203-532-2450; skozlowski@directmedia.com)
--Puritan’s Pride
New mailers can test 50,000 inserts in the Puritan’s Pride package insert program for $35/M off the base price. Contact LH Management Division, Leon Henry Inc., Nicole D’Agostino (914-285-3456; nicoled@leonhenryinc.com)
A database comprised of more than 16.5 million automobile owners has been assembled. Those listed purchased warranties for $1,300 to $2,900.
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