Listline e-Newsletter 12/31

* Ziff Davis Media Business
* Real Law Central E-mail File
* Lexis-Nexis Office Managers
* Java Software Developers from InfoQ
* EMS Training/Environmental Training
* Help Me Stay Healthy Obesity
* Mastodonte Computer and Electronics
* Picket Fence Blow-in

LIST MANAGEMENT CHANGES

Ziff Davis Media Business
Worldata is the new manager for the Ziff Davis Media’s business postal and e-mail master files, offering 1 million and 778,997 records respectively. These include subscribers to PC Magazine and more than 30 newsletters and Web sites. Canadian names are available. Walter Karl Inc. was the previous manager.
Selections: Age, number of employees, gender, income, recency, SIC code, one per company, title/job function, state/SCF/ZIP
Price: $185/M (postal file); $200/M (e-mail file)
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; jays@worldata.com)

Real Law Central E-mail File
MetaResponse Group recently assumed management of 170,000 e-mail addresses of subscribers to Real Law Central. This file from October Research Group targets commercial real estate professionals, including real estate agents, brokers and builders. It was formerly managed in house.
Selections: None specified
Price: $325/M
Contact: MetaResponse Group Inc., Diane Dubocq (954-360-0644, ext. 217; ddubocq@metaresponse.com)


NEW TO MARKET LISTS

Lexis-Nexis Office Managers
This list identifies 71,501 office managers at business and home addresses. Numerous sources include public records.
Selections: Demographics, job function/title, SIC code, company size, age, gender, household income, number of employees, annual sales, bankruptcy, age/number/presence of children, length of residence, marital status, number of people in household, homeowner/renter indicator, state/SCF/ZIP
Price: $100/M (home addresses); $115/M (business addresses)
Contact: Specialists Marketing Services Inc., Toni Rivera (631-787-3008, ext. 2513; toniriv@specialistsms.com)

Java Software Developers from InfoQ
Nearly 70,000 e-mail addresses of software developers, information technology managers and other IT professionals are available. This file from InfoQ.com targets individuals involved with Java Software.
Selections: Job title, state/SCF/ZIP
Price: $450/M
Contact: L.I.S.T. Inc., Steve Brinley (914-765-0700; brinley@listincorporated.com)

EMS Training/Environmental Training
Nearly 15,000 buyers, attendees and inquirers seeking environmental training information are named, including more than 9,500 names from the last 12 months. The average sale was $700. Direct mail is the source.
Selections: Job function/title, max per company/site, number of employees, telephone number, SIC code, state/SCF/ZIP
Price: $160/M
Contact: MeritDirect, Mike Soltis (914-368-1025; msoltis@meritdirect.com)

Help Me Stay Healthy Obesity
Some 3.7 million overweight consumers are named. These individuals requested information about losing weight and reported other information about themselves at health Web sites.
Selections: Monthly hotline, age, gender, household income, state/SCF/ZIP
Price: $130/M
Contact: List Bargains, Mary Jane Acito (914-617-8138; mj@listbargains.com)


INTERNATIONAL LISTS

Mastodonte Computer and Electronics
Several new Canadian files are available in the Mastodonte list group. The 445,124 name Mastodonte Computer and Electronics file is among the largest. Separate files are available in such categories as pets, home décor, health and fitness. Persons listed have participated in various contests, either in English or French. The majority are French speaking.
Selections: Gender, English, French, age, income, interest, recency, province, FSA
Price: $122/M (U.S. approximate)
Contact: Cornerstone Group of Companies, Alejandra Cuevas (416-932-9555, ext. 177; acuevas@cstonecanada.com)


INSERT MEDIA

Picket Fence Blow-in
QCI Direct now offers a blow-in program for the Picket Fence home and garden products catalog. More than 8.5 million catalogs are mailed annually. Up to two inserts per catalog can be accepted. Inserts must be 3-1/2 by 4 inches to 4 by 6 inches.
Price: $35/M
Contact: LH Management Division, Leon Henry Inc., Barbara Hoina (914-285-3456; bhoina@leonhenryinc.com)