LIST MANAGEMENT CHANGES
--Garden Industry Trade Magazines
GIE Media Inc. picked Statlistics to manage lists of subscribers to Garden Center Magazine, Garden Center Product Source, Greenhouse Management & Production, and Nursery Management & Production magazines. Counts range from 23,521 to 16,181 for these controlled-circulation titles. E-mail address and telephone numbers are available. These files previously were managed by MeritDirect.
Selections: State/SCF/ZIP
Sample usage (depending on file): TekSupply, Lab Safety Supply Co., OfficeMax, Van Engelen Inc., Dow Agrosciences LLC, Van Bourgondien & Sons
Price: $150/M
Contact: Statlistics, Scott Perillo (203-778-8700, ext. 132; s.perillo@statlistics.com (mailto:s.perillo@statlistics.com) -- postal); Turk Hassan (203-778-8700, ext. 144, t.hassan@statlistics.com) -- e-mail)
--Travel for Small Biz Active Newsletter Subscribers
DirectInnovations Inc. will assume management of the Travel for Small Biz e-mail newsletter file Jan. 16. Postal and e-mail addresses are available for 193,689 and 52,797 subscribers, respectively. More than 80% of these individuals are company owners or presidents. Direct Partner Solutions Inc. has been handling the list.
Selections: Gender, job title/function, number of employees, telephone number, sales volume, SIC code, state/SCF/ZIP
Price: $110/M (postal file); $175/M (e-mail file)
Contact: DirectInnovations Inc., Herb Torgersen (404-402-2825; htorgersen@directinnovations.biz)
NEW TO MARKET LISTS
--Aerostich/RiderWearHouse
Aero Design & Manufacturing Co. recently released a file of catalog customers and inquirers. Some 33,335 buyers and 9,170 inquirers from the last 12 months are available, among other segments. The average sale was $140 for jackets, helmets, gloves and related products for motorcyclists.
Selections: Hotlines, gender, purchase amount ranges, state/SCF/ZIP
Price: $100/M (last-12-month buyers)
Contact: Names and Addresses Inc., Jeff Dunn (847-850-1012; jeffd@nai.biz)
--State Children’s Charities Lists
Contributors who responded to appeals from organizations that support children are named on various files. A total of 391,689 donors from California and 101,602 from Massachusetts are listed. Separate files identify similar contributors in Connecticut, New York and New Jersey. Sources include telemarketing, direct mail and the Internet.
Selections: Age range, direct mail sold, ethnicity, gender, household income, telephone number, religion, SCF/ZIP
Price: $85/M
Contact: Trinity Direct, Bob Stein (973-283-3600, ext. 225; bobs@trinitydirect.net)
INTERNATIONAL LISTS
--WVD DirektVerkaf Lists
Acton Direct now manages more than 30 list properties for WVD DirektVerkaf in the United States, Canada, Australia and Europe. Names of buyers in numerous product categories are available. Counts range from 9,000 to 320,000. Direct mail is the source. One2One, based in Germany, was the former list manager. These files are new to the U.S. market.
Selections: Hotline, age, gender, country
Price: $191/M to $230/M (approximate)
Contact: Acton Direct, Stephanie Lambert (402-742-2820, ext 2826; stephanie@acton.com)
UPDATED LISTS
--Tax-Free Investment Seekers
More than 5 million names have been added to this database of investors, raising the latest count to 6.6 million. These individuals hold investments in tax-free funds. Sources include face-to-face interviews and follow-up questionnaires, direct mail and public records.
Selections: Last-six month hotline, affluent lifestyle, adult’s/child’s age, donor, education, ethnicity, gender, home value, income, mail order buyer, marital status, occupation, telephone number, presence of children, real estate investor, religion, state/SCF/ZIP
Price: $75/M
Contact: ListSolutions, Sandy Ostrander (732-729-0500, ext. 17; sostrander@listsolutions.com)
--Up the Corporate Ladder
Professionals in various industries who recently received job promotions are listed here. A quarterly hotline offers 118,401 names—an increase of some 15,000 new contacts. Sources include direct mail, Web site registrations and telemarketing.
Selections: Business/industry type, number of employees, gender, recency, title/job function, state/SCF/ZIP
Price: $90/M (quarterly hotline)
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; jays@worldata.com)
IN THE NEWS
--People in the News
Tobi Miligram was named director of sales and marketing for Lighthouse List Co.’s new vacation marketing division. Besides tending to the travel and tourism market, Miligram will work with clients in the publishing, fundraising and pharmaceutical industries. She formerly was with Specialists Marketing Services Inc.
CLASSIFIEDS
--Classifieds
Position: In-House List Broker
Ideal candidate has b2b experience in postal and email list acquisitions, development of creative ability to perform all duties related to list research, recommendations, billing, back-end analysis, anticipate the company’s needs and work alongside the marketers from the proposal process through response analysis, maintain effective working relationships with all list service bureaus, and other vendors related to list acquisition,
Requirements:
3+ years of successful list brokerage experience
Online and offline list acquisition
Undergraduate degree preferred
Strong oral, verbal, and presentation skills
When responding, please use job code LBJK in subject line.
pentonjobs@penton.com)
GIE Media Inc. picked Statlistics to manage lists of subscribers to Garden Center Magazine, Garden Center Product Source, Greenhouse Management & Production, and Nursery Management & Production magazines
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