Listline e-Newsletter 11/14

* ESPN Insider
* The Marksmanship Primer
* Keepsake Needlearts Catalog
* Polstein’s Home & Beyond
* Handy Switch TV Buyers
* Total Franchise Home Services
* Evangelical Conservative Donors
* Introducing Donna Peterson of World Innovators Inc.

LIST MANAGEMENT CHANGES

ESPN Insider
MeritDirect now manages a list of 141,236 subscribers to ESPN Insider. Subscribers pay $40 annually for access to exclusive content on ESPN.com and ESPN the Magazine online. An average subscriber is 37 years old and has a $75,000 or higher income. Lake Group Media was the prior list manager.
Selections: Hotlines, change of address, gender, source, state/SCF/ZIP
Price: $120/M
Contact: MeritDirect, Anthony Carraturo (914-368-1083; acarraturo@meritdirect.com)

The Marksmanship Primer
Specialists Marketing Services Inc. has been appointed to manage a list of 12,189 book buyers who purchased “The Marksmanship Primer.” The unit of sale was $30. Direct mail is the source. Preferred Communications formerly managed this list.
Selections: Gender, state/SCF/ZIP
Sample usage: Cabela’s Inc., Citizens Committee for the Right to Keep and Bear Arms, Minutemen Civil Defense Corps, National Rifle Association, Second Amendment Foundation
Price: $100/M
Contact: Specialists Marketing Services Inc., Matthew Eidschun (201-865-5800, ext. 2206; mattheid@specialistsms.com)

Keepsake Needlearts Catalog
List Services Corp. recently assumed management of a list of nearly 30,000 Keepsake Needlearts Catalog buyers from the last 12 months. The average sale was $55 from customers with a $75,000 median household income. Millard Group Inc. was the prior list manager.
Selections: Hotlines, state/SCF/ZIP
Price: $100/M
Contact: List Services Corp., Neil Serendensky (203-791-4107; nserendensky@listservices.com)


NEW TO MARKET LISTS

Polstein’s Home & Beyond
Catamount Group has launched a customer file for home products marketer Polstein’s Home & Beyond. Some 559,000 buyers are on file. Products were sold in wide range of categories from cleaning supplies to backyard barbecues. The average purchase was $60. The source is Homeandbeyond.com.
Selections: Hotlines, age, income, children’s demographics, lifestyle, state/SCF/ZIP
Price: $100/M
Contact: Catamount Group, Becky Hagadorn (203-778-4110; becky@catamountgroup.net)

Handy Switch TV Buyers
Impulse Media offers this list of 46,076 buyers of a wireless light switch. These buyers are typically 40 or older. The unit of sale was $20. DRTV is the source.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Impulse Media Inc., Pam Ranalli (203-207-0227, ext. 103; pamr@impulse-media.net)

Total Franchise Home Services
Boutique List Services Inc. introduced a list of individuals who inquired about and started a home services business franchise. These include franchises for lawn care, painting, cleaning, gutter repair and plumbing. A total of 8,879 names are available. Direct mail and the Internet are the sources.
Selections: Gender, net worth, liquid assets, amount invested, telephone number, state/SCF/ZIP
Price: $95/M
Contact: Boutique List Services, Debbie Morgan (845-271-4080, ext. 100; dmorgan@boutiquelistservices.com)

Evangelical Conservative Donors
Midwest Direct Marketing Inc. released this of politically conservative religious donors. Nearly 28,000 names are available. The average donor is 50 years old and has a $65,000 income. The average contribution was $75. The sources are direct mail and television.
Selections: Gender, income, state/SCF/ZIP
Price: $95/M
Contact: Midwest Direct Marketing Inc., Dorothy J. Rusk (913-686-2220; dorothy@midwestdm.com)


MEET THE BROKER

Introducing Donna Peterson of World Innovators Inc.
This week Meet the Broker features Donna Peterson, who specializes in e-mail blasts and lead generation. She works with homebuilders, business auction companies, publishers and other kinds of clients. For more, click here (directmag.com/meet_the_broker/1113-donna-peterson).