LIST MANAGEMENT CHANGES
--Edmund Optics Mail Order Buyers
Statlistics has been appointed list manager for Edmund Optics Inc. Nearly 60,000 buyers from the last 24 months and 45,000 from the last 12 months are available. The average sale for optical components was $1,000. Buyers include research and development managers, engineers and lab technicians. E-mail addresses are available. Edith Roman Associates Inc. was the prior manager.
Selections: Industry, type of buyer, telephone number, state/SCF/ZIP
Sample usage: Dickson, Global Supply, TestEquity
Price: $150/M (last-24-month buyers)
Contact: Statlistics, Jennifer Felling at 203-778-8700, ext. 138; j.felling@statlistics.com)
NEW TO MARKET LISTS
--EMS Training/Business Development Training
More than 90,000 buyers, attendees and inquirers seeking business development training information are named, including more than 63,000 names from the last 12 months. The average sale was $700. Direct mail is the source.
Selections: Job function/title, max per company/site, number of employees, telephone number, SIC code, state/SCF/ZIP
Price: $160/M
Contact: MeritDirect, Mike Soltis (914-368-1025; msoltis@meritdirect.com)
--Lexis-Nexis Customer Service Executives
This file identifies 21,056 customer service executives at business and home addresses. Numerous sources include public records.
Selections: Demographics, job function/title, SIC code, company size, age, gender, household income, number of employees, annual sales, bankruptcy, age/number/presence of children, length of residence, marital status, number of people in household, homeowner/renter indicator, state/SCF/ZIP
Price: $100/M (home addresses); $115/M (business addresses)
Contact: Specialists Marketing Services Inc., Toni Rivera (631-787-3008, ext. 2513; toniriv@specialistsms.com)
--Architecture Software Developers from InfoQ
E-mail addresses of 72,497 software developers, information technology managers and other IT professionals are available. This file from InfoQ.com targets individuals concerned with Architecture software.
Selections: Job title, state/SCF/ZIP
Price: $450/M
Contact: L.I.S.T. Inc., Steve Brinley (914-765-0700; brinley@listincorporated.com)
--The Title Report E-mail File
MetaResponse Group Inc. recently assumed management of 7,515 e-mail addresses of subscribers to The Title Report. This file from October Research Group targets professionals in the title insurance industry. It was formerly managed in house.
Selections: None specified
Price: $325/M
Contact: MetaResponse Group Inc., Diane Dubocq (954-360-0644, ext. 217; ddubocq@metaresponse.com)
--Help Me Stay Healthy Obesity
Some 3.7 million overweight consumers are named. These individuals requested information about losing weight and reported other information about themselves at health Web sites.
Selections: Monthly hotline, age, gender, household income, state/SCF/ZIP
Price: $130/M
Contact: List Bargains, Mary Jane Acito (914-617-8138; mj@listbargains.com)
INTERNATIONAL LISTS
--Mastodonte Home Décor
This Canadian file names 95,412 French speaking and 2,878 English speaking consumers. These individuals participated in various contests and identified affinity interests such as home decoration and renovation.
Selections: Gender, English, French, age, income, interest, recency, province, FSA
Price: $122/M (U.S. approximate)
Contact: Cornerstone Group of Companies, Alejandra Cuevas (416-932-9555, ext. 177; acuevas@cstonecanada.com)
INSERT MEDIA
--Sleep Solutions Blow-in
QCI Direct has started a blow-in program for the Sleep Solutions catalog. More than 8.5 million catalogs are mailed annually. Up to two inserts per catalog can be accepted. Inserts must be 3-1/2 by 4 inches to 4 by 6 inches.
Price: $35/M
Contact: LH Management Division, Leon Henry Inc., Barbara Hoina (914-285-3456; bhoina@leonhenryinc.com)
