* SOHO Business Digest
* Caring for Kids
* U.S. Navy Memorial
* Financial Intelligence Report
* GlobalSpec Material and Software Professionals
* Interweave Crochet
* Platinum Directory of Pension Executives
* NextMark Tracks List Updating Frequency
* Editor's Note: Check Out the Chief Marketer Network
* Correction
LIST MANAGEMENT CHANGES
SOHO Business Digest
Information Strategies Inc. has selected DirectInnovations Inc. to manage a list of 151,224 subscribers to the e-mail newsletter SOHO Business Digest. Readers typically work from home or shared office space. World Innovators Inc. was the previous manager.
Selections: Company size, gender, number of employees, SIC code, state/SCF/ZIP
Price: $175/M
Contact: DirectInnovations Inc., Herb Torgersen (404-402-2825; htorgersen@directinnovations.biz)
NEW TO MARKET LISTS
Caring for Kids
Trinity Direct has a file from Vayan Marketing that lists 933,717 contributors to children’s welfare causes in the last 12 months. Donors contributed to causes for food, hospitals and programs for underprivileged children. The Internet and direct mail are the sources.
Selections: Hotlines, age, gender, income, homeowners/renters, ethnicity, religion, telephone numbers, state/SCF/ZIP
Price: $85/M
Contact: Trinity Direct, Rosanne Simmons (973-283-3600; rosannes@trinitydirect.com)
U.S. Navy Memorial
List Services Fundraising offers a file from the U.S. Navy Memorial. It names 37,350 donors from the last 12 months and 51,683 last-24-month donors. Contributors include veterans and their spouses. Gender cannot be selected. The average direct mail contribution was $40.
Selections: Last-6-month donors, $10-plus donors, state/SCF/ZIP
Price: $85/M
Contact: List Services Corp., Jennifer Girard Smith (239-263-4350 or jflistsvcs@earthlink.net)
Financial Intelligence Report
MetaResponse Group Inc. announced the availability of a list of 12,324 subscribers to the Financial Intelligence Report, with postal and e-mail addresses. More than 80% are reportedly accredited investors with a $1 million or higher net worth. Direct mail and the Internet are the sources.
Selections: Gender, state/SCF/ZIP
Price: $300/M
Contact: MetaResponse Group Inc., Diane Dubocq (954-360-0644, ext. 217; ddubocq@metaresponse.com)
GlobalSpec Material and Software Professionals
VentureDirect Worldwide has 20,639 postal and e-mail addresses of professionals concerned with industrial materials. The file consists of subscribers and online registration data from GlobalSpec, a newsletter publisher and search marketing services company.
Selections: Gender, job function, telephone numbers, product, state/SCF/ZIP
Price: $160/M (postal file); $260/M (e-mail file)
Contact: VentureDirect Worldwide, Tara Kutsi (212-655-5170; tkutsi@ven.com -- postal); Michael Sheibar (212-655-5179; msheibar@ven.com -- e-mail)
Interweave Crochet
Millard Group Inc. handles a list of 9,447 subscribers to this magazine from Interweave Press. Readers (90% women) are interested in crocheting.
Selections: Age, gender, ethnicity, home address, household income, number/presence of children, occupation, state/SCF/ZIP
Price: $100/M
Contact: Millard Group Inc., Allison O’Neil (603-924-9262, ext. 2145; aoneil@millard.com)
NEW COMPILED LISTS
Platinum Directory of Pension Executives
ALC Data Management has assembled this list comprised of more than 2 million business owners, finance and human resources professionals. It names individuals responsible for overseeing assets invested for retirement and group benefit plans, who are required by the Employee Retirement Income Securities Act (ERISA) to submit certain information to the Department of Labor. Additional information from a business database has been appended data from ERISA Form 5550.
Selections: Telephone/fax numbers, gender, job title, plan size, public/private plan, sales volume, status/subsidiary indicator, top contact, total assets/expenses/income/participants/welfare benefits, type of welfare/plan benefit, Web site, state/SCF/ZIP
Price: $125/M
Contact: ALC Data Management, Bruce Hammer (914-524-5233; bruce.hammer@alc.com)
IN THE NEWS
NextMark Tracks List Updating Frequency
NextMark Inc. has begun tracking the frequency of list updates and included this information as another variable in the algorithm it uses for scoring and ranking data card quality.
According to its latest quarterly report findings the quality of data cards increased an average of 8% for all list management companies it tracks, based on its analysis of more than 74,000 data cards.
Companies that scored highest in data card quality this quarter include Statlistics, Complete Mailing Lists, Integrated Business Services and eTarget Media.
Editor's Note: Check Out the Chief Marketer Network
Starting this week, everything changes. Everything for Chief Marketer (chiefmarketer.com), Direct (directmag.com), Multichannel Merchant (multichannelmerchant.com) and Promo (Be sure to check out our newly relaunched Web sites. We've redesigned all our online properties with you, the reader, in mind. The sites will be easier to use, and offer an integrated mix of content from all the titles in our newly christened Chief Marketer Network.
In addition to the mix of news, case histories, campaign updates and Q&As you've come to know and love, we've also added a host of new features. Check out the Big Fat Marketing Blog, which will offer daily posts from the editors of all our publications. Tell us what you think on our new Chief Chat forums. And if you've ever wondered about the faces and voices behind the words, take a look at our soon to debut video Q&As and blogs.
Come on by to our grand opening next week and let us know what you think.
Correction
Theresa Thorn can be reached at 201-865-5800, ext. 2619 or thhorn@specialistsms.com
Information Strategies Inc. has selected DirectInnovations Inc. to manage a list of 151,224 subscribers
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