LBi, a digital marketing and technology agency, has named Frank Pedersen its U.S. chief operating officer
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LBi, a digital marketing and technology agency, has named Frank Pedersen its U.S. chief operating officer, a newly created position.
Pedersen will relocate to New York City from London and will be based out of LBi IconNicholson's Manhattan office.
Prior to LBi, Pedersen served as client partner at AKQA Ltd., where he led AKQA’s retail practice, and a number of strategic client relationships including BSkyB, Orange, Sainsbury’s, Yell.com, HSBC, and Intercontinental Hotels.
