When did the average marketer become the Common Man, a mirror to Joe or Josie Average, ready for a role in a Capra film? Apparently it happened sometime in the last two years, and based on the results of PROMO's 2003 Marketers Salary Survey, they now reflect the typical American worker.
In 2001, when PROMO last conducted its salary survey devoted exclusively to corporate marketers, the industry was rife with firings, budget cuts and salary freezes. This year's survey, conducted in April, indicates that little has changed. When asked about issues affecting their careers, one respondent summed it up in a few short words: budget cuts, salary cuts and lack of available jobs in the industry.
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