The Direct Marketing Association has launched the iDirect Leadership Committee, a digital marketing think tank. The committee will drive new educational programs, conduct and publish research, and connect DMA members with public policy advocacy issues which will affect digital marketing.
According to a statement from the DMA, launching the iDirect Leadership Committee represents a shift in attitude and will help to reinforce the reality that direct marketing encompasses all digital channels.
The iDirect leadership committee members include: Ian Baer, president and managing Partner of Big Fuel; David Barnes, vice president of Best Buy for Business; Bruce Biegel, senior managing director at Winterberry Group; Jill Cowen, a vice president at Citi Cards e-Business Group; Scott Delea, CEO at Inflexion Interactive; Robert DeSena, managing director, North America at iO Global Limited; Noah Elkin, a senior analyst at eMarketer Inc.; Pam Evans, WWW Software Marketing senior Web marketing manager at IBM; Lisa Fischer, managing VP of marketing strategy at Capital One; Gabe Greenberg, senior VP of global strategic relations at Vibrant Media; Jennifer Hanley, senior VP of marketing services at Nationwide; Yosi Heber, president of Oxford Hill Partners LLC; Kaenan Hertz, senior VP of market intelligence and business analytics at USAA; Marjorie Kalter, academic program director and clinical professor in the master of science program in integrated marketing at New York University; Kimberly Miller, VP of consumer marketing for People Style Watch and head of audience development at People.com; Jeanniey Mullen, global executive VP and CMO, Zinio; Matt O’Grady, president of Nielsen Claritas; Elly Puyat, managing director at OgilvyOne Worldwide-Manila; Stan Rapp, chairman of Engauge; Keith Sedlak, managing director at Meredith Integrated Marketing; Tim Suther, senior VP of global multichannel marketing services at Acxiom Corp.; George P. Thacker, CMO at Gerber Life; and Eric Webster, VP of marketing at State Farm.
The iDirect Leadership Committee is co-chaired by Rapp and Suther.
“The iDirect Leadership Committee represents an exciting effort to combine traditional direct marketing thinking with new capabilities, enabled by data, analytics and the ready availability of multiple communications channels, into a highly intelligent and powerful form of one-to-one marketing,” said John Greco, DMA president and CEO, in a statement.
