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Big Books Who Needs ‘Em?
By
Chief Marketer Staff
Saturday, November 1, 2003
Jumbo catalogs
From the
Cynsiders
For New York Life, When the Whistle Blows, the Real Story Begins
From
Branding/Marketing
PR Roundup: When Culture Moves, Brands Follow—Lessons from Kalshi, the World Cup and Toy Story 5
From
Programming
Versant’s ‘Scrappy’ Sports Strategy
From