Birds Eye Foods has named Circle One as its agency of record for Dry Grocery Division of brands. Circle One will develop and execute all marketing activities including advertising, consumer promotion and customer marketing for multiple brands. A fall launch is planned.
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Birds Eye Foods has named Circle One as its agency of record for Dry Grocery Division of brands.
Circle One will develop and execute all marketing activities including advertising, consumer promotion and customer marketing for multiple brands. A fall launch is planned.
Spending was not disclosed.
Rochester-based Birds Eye Foods has annual sales of about $1 billion.
