24/7 Media, Inc., the New York City-based Internet advertising and media company, agreed to buy e-mail marketer Exactis.com, Denver. Exactis.com's clients, which include Sony Music Entertainment, First Union Corp., and American Express, use the firm's e-mail services to relay news and information and conduct high-volume, one-to-one marketing campaigns. The alliance is expected to enhance 24/7's 20
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24/7 Media, Inc., the New York City-based Internet advertising and media company, agreed to buy e-mail marketer Exactis.com, Denver. Exactis.com's clients, which include Sony Music Entertainment, First Union Corp., and American Express, use the firm's e-mail services to relay news and information and conduct high-volume, one-to-one marketing campaigns. The alliance is expected to enhance 24/7's 20 million-strong database, which is offered to customers for online banner and e-mail campaigns.
