New York City-based J. Walter Thompson, a unit of the WPP Group, acquired database marketing agency Go Direct Marketing. Operating from Toronto and Vancouver, Go Direct has about $30 million in billings from such clients as Kraft Foods and Scott Paper.
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New York City-based J. Walter Thompson, a unit of the WPP Group, acquired database marketing agency Go Direct Marketing. Operating from Toronto and Vancouver, Go Direct has about $30 million in billings from such clients as Kraft Foods and Scott Paper.
