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Video Game Marketing: How to Bend an Animated BrandWhen they started pro¬duction on the film, the folks behind "The Last Airbender" likely felt confident that they had a strong brand to build on, beloved by fans of the Nickelodeon cartoon. Of course, that was before a little low-budget flick released last year usurped the first word in the cartoon's full title: "Avatar: The Last Airbender." ... |
Digital MediaMobile Advertising Discovers AmericaMobile searches for products and services and mobile advertising are becoming more commonplace among U.S. consumers, following in the footsteps of longstanding trends in the European Union and Asia. ... Print MediaClever, But Not Urgent EnoughMy readers might be puzzled that I've chosen an ad I deem for this issue's makeover. But I think of this column space as a workshop where we look at selected... |
Broadcast/Cable MediaLive from ad:tech: CNN Re-engages ViewersWhoever emerges as the president-elect from the current campaign, CNN will be a clear winner as a content provider and sampler.... Outdoor MediaKia Runs NBA Tip-Off Play with Street EventsKia Motors is kicking off its first full season as a National Basketball Association sponsor today with NBA Tip-Off street events in 29 cities, heralding the new season and its new Kia Borregos... |
