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Digital MediaYounger Marketers Quicker To Embrace Multichannel Efforts: SurveyYounger marketers’ use of e-mail, social and mobile channels is no surprise to anyone. But a channel use survey from Pitney Bowes did uncover another channel preference that was unexpected: Marketers under 35 are also more likely than other age groups to use direct mail in their marketing mix.... SocialMoms Display Ads Deliver Mommy Voices for Mrs. Meyer'sUser-generated content is a powerful marketing tool; it reinforces the tendency consumers have to trust each other over messages that come directly from marketers... Quidsi Peddles Diapers, Soap and Beauty within FacebookShopping within Facebook has so far been a goal rather than an accomplishment. Most of the brands that claim to drive transactions with a Facebook presence actually let Facebook users browse ... Facebook versus Google or Facebook fueling Google?I just attended Citi's 21st Annual Entertainment, Media and Telecommunications Conference in Phoenix, and a major topic among the financial analyst community is the potential impact of Facebook on Google... Print MediaQ&A:Visa Aims for GoldVisa has long focused on sports sponsorships as a part of its marketing playbook. Its core roster of partnerships includes a new extension of its long-time... American Focuses New Campaign on HispanicsToday's consumers are looking for better prices and more value for their travel dollars. That's why loyalty in the skies is more important than ever.... Newspaper Death Watch: Ad Sales Plummet, Says NAANewspaper advertising plunged almost 30% in the first quarter of 2009 compared to the same period last year... Newspapers Take Advantage of The Catch… Or Do They?Two New York newspapers are feeding hungry Giants fans with post-Super Bowl contests. Sure, they're engaging hoards of people who may have never been to their Web sites before. But, what are they really accomplishing? ... |
Broadcast/Cable MediaKraft Turns to HSN to Sell its Seasonal Recipe BookletThe base marketing ingredient for the Kraft Cheese unit is to get into the hands of consumers ways to incorporate its products into home meals. In a first-time deal with the HSN network, the brand is selling the “Make it Delicious Recipe & Coupon Booklet,” that includes 20 top recipes and $30 worth of coupons. PROMO talks with both Kraft and HSN about the promotion.... The Shifting Landscape of TV Advertising—Content (and the Consumer) Are KingWhile consumers will always love watching video content on large panel high-definition displays, this method of content distribution is in a state of flux. ... Advertisers Get Engaged: The Future of TVDoes the future of TV mean the death of the 30-second advertising spot? Not necessarily. This could be an opportunity for growth and creativity in advertising and marketing that didn’t exist before. ... VOD Advertising: Could the Ad Model That Killed TV Bring It Back to Life?Consumers have become very comfortable with video-on-demand and DVRs, and marketers are seeing the opportunities to use existing content in these formats. But how do you make sure your TV ad dollars are spent wisely?... Outdoor MediaBillboards Put Conan's Team on Lamar's Side TooTwitter is a powerful way to connect socially with fans and friends online. And thanks to a series of digital billboards, Conan O'Brien and Lamar Advertising have found a way to tweet in the real world—and build their brand profile in the process.... Why Brands Find Theme Park Sponsorships AttractiveIt's spring, and theme parks around the country are dusting off the hot-dog carousels and testing water rides. Sponsorship firm IEG took a snapshot of... How Street Stenciling Can Draw in Customers | Street SmartsTo promote the release of Tim McGraw's latest album Southern Voice, a two-part teaser street-stenciling campaign was produced and executed in October... Digital Signs of the Times(Multichannel Merchant) Take a walk around Times Square in New York and you'll instantly see the power of digital signage. From virtual billboards to point-of-sale monitors, audio and video cry out to passersby. ... |
