Social

LinkedIn Newsletters: An Added Engagement Tactic to Support Thought Leadership

Branding/Marketing

How Lucyd Eyewear Diversifies Marketing Spend and Customer Experience Tactics

Marketers on Fire

Marketers on Fire: California Pizza Kitchen CMO on Tapping New Agency Partners to Drive Brand Growth

We spoke CPK’s CMO about her global vision for the brand, building an integrated agency team, digital transformation and marketing lessons from previous gigs.

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Conversations

The CMO as Growth Driver: 5Q With McKinsey’s Growth, Marketing & Sales Practice Partner

Acquisition

Marketing Tips for Small Businesses: Strategies to Win This Holiday Season

Conversations

Diageo Global Director: Don Julio Tequila Aims to Own ‘Day of the Dead’ Holiday

Branding/Marketing

Dewar’s’ Social Media Targeting Strategy and Evolving Media Mix

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Ad Tech

Data-Driven Thinking

The Race To The Bottom Is Over. Advertisers Care About Quality Again

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Meta Might Be Right About AI Ad Spend

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PR/Comms

Social Media & SEO

Nine PR Thought Leadership Strategies From PRNEWS’ Inaugural Event

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Influencer Marketing

The 2024 Election and the Changing Definition of ‘The Media’

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Experiential

B-to-B Events

Special Report: Event Measurement in the AI Age

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B-to-C Events

The Brief: COLAsseums and StreamHouses

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Sports Business

Cynopsis: Sports

Cynopsis Sports 10/29/24: Diamond strikes a deal with FanDuel

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Cynopsis: Esports

Cynopsis Esports 10/24/24: Metaphor: ReFantazio is a winner; Advertisers finding success in gaming

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Shopper/Retail

Trendwatch

Etsy launches ‘Where’s Waldo?’ holiday ad campaign 

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Select Brands eliminates unauthorized re-sellers on Amazon by switching to 3P 

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Ad Ops

Behind the News

The FTC Casts Shade on Data Clean Room Privacy Promises

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AI

AI Transforms Ad Marketing with Unmatched Creativity and Impact

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Linear/Connected TV

Cynsiders

Weigel Networks Get in the Holiday Spirit

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Moving $$ from Linear to Digital: What Now?

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Lead Gen

Latest

CMS Cracks Down on Medicare TPMOs

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The FCC Strikes Back Against AI Voice Channels

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Cable TV Ops

Programming

Paramount Still Fine Without Nielsen, Larger Bundles

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Programming

AMC Networks Happy to Stay Small, At Least for Now

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Resources

EventTrack 2025: Experiential Marketing Forecast & Benchmark Study

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A Guide to Operationalizing First-Party Data in Marketing

A Conversation with TransUnion’s Gareth Davies on the Future of Marketing–With or Without the Cookie

Data-Driven Dominance: Mastering Marketing With Precision Data

Winners

PR Platinum Award Finalists Named

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