New York City-based “YM” magazine and Minneapolis-based General Mills have teamed up to bring teen-favorite band O Town to two million Frosted Cheerios boxes. Through the month, boxes will contain “YM”/O Town locker posters and a “Get to Know the Guys from O Town” quiz on back panels. The band is teased on front panels and side panels feature an interview with one of the members. Consumers can log onto ym.com for more O Town photos and information. O Town releases its second album from Jive Records this month. General Mills handles in-house.
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