Worldata Takes Over Entrepreneur.com File
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by Chief Marketer Staff
Entrepreneur.com has chosen Worldata/WebConnect as manager of its subscriber file of e-mail addresses. NetCreations, New York, had been the previous list manager.
The list identifies150,000 people who subscribe to newsletters put out by Entrepreneur.com. They have opted in to receive third-party offers.
Selects include home-based businesses; entrepreneurs; starting out; money, finance and investment; Webmaster and Internet entrepreneurs; marketing; books; technology; management; franchising; small business owners; e-commerce; business opportunities; and Web-hosting services. Subscribers checked boxes indicating these categories were of interest to them.
The file will be available for rental on Jan. 22. Pricing has not yet been determined.
