To thank its customers and restore trust in the brand, Wendy’s will pick up the tab and treat consumer to free Junior Frostys this weekend.
Starting Friday, May 13 through Sunday, May 15, consumers can receive a free Junior Frosty at their local Wendy’s restaurant. No purchase is required to receive the free dessert.
The QSR estimates it will give away more than 14 million Junior Frostys during the three-day event. TV spots and print ads will support.
“We’re thanking our loyal customers for their support,” said Tom Mueller, Wendy’s president and chief operating officer in a statement. “Dave Thomas insisted we always ‘do the right thing,’ and we have kept our word. Our customers stood by us while we defended our good name and protected our employees’ livelihoods, so now we’re showing our appreciation with free Frostys.”
The QSR recently offered the same promotion in the San Francisco Bay Area and in Sacramento, giving away more than 100,000 Frostys.
Wendy’s has been the subject of controversy since a Las Vegas woman claimed she found a severed finger in a bowl of Wendy’s chili in San Jose, CA, in March. California police arrested the woman, Anna Ayala, 39, on attempted grand theft charges last week after discovering she carried out the hoax before she threatened to sue the restaurant chain.
The restaurant chain, the third largest QSR, has more than 6,600 restaurants in the U.S., Canada and in international markets.
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