How to Use Webinars to Drive the Buying Cycle


Date: July 17, 2019
Time: 11:00 am PT/ 2:00 pm ET

In the age of the self-educated buyer, it’s getting harder than ever to drive prospects through a buyer’s journey towards a sale. The key to taking back control, is engagement and webinars are the ultimate engagement tool to help turn prospects into customers.

Join ON24 and Chief Marketer for “How to Use Webinars to Drive the Buying Cycle,” where you will learn best practices for building webinars that engage prospects through every stage of the buyer’s journey. This session will highlight:

  • How to convert static content into engaging webinars
  • How to use webinars to replace demos and case studies
  • Measure audience engagement to find your best leads

This is your chance to learn how to build a strategy that will reinvent your marketing from a static content model to an engagement-based model. Register now.



Mark Bornstein

Mark Bornstein
Chief Webinerd and VP of Content Marketing
ON24, Inc.

As the VP of Content Marketing at ON24, Mark is the chief evangelist and marketing strategist in support of ON24’s Webinar Marketing Platform. Mark brings over 20 years of content marketing, corporate communications and account management experience at leading companies, including Cisco, GE Access and Compatible Systems. He has presented at many of today’s biggest marketing conferences and, for the past six years, has been the host of the “ON24 Webinar Best Practices Series” webcast which has thousands of followers across the globe.


Beth Negus Viveiros

Beth Negus Viveiros
Managing Editor
Chief Marketer

Beth is the managing editor of Chief Marketer. A veteran marketing journalist based in the Boston area, she covers a number of beats, including B2B, martech, email and direct marketing. Follow her on Twitter at @CMBethNegus.



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