Marketers face any number of challenges in this digital age, maybe none more than the multitude of online product information and consumer reviews causing a fundamental shift in how consumers make decisions, according to research from the Stanford Graduate School of Business.
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.