V12 Group has acquired Direct Marketing Associates (DMA), a mortgage data compiler, for undisclosed terms. Look for V12 to make more acquisitions in the near future to further expand its line of data products and services.
DMA will continue to operate from its Delray Beach, FL offices. DMA’s CEO Adam House is expected to remain with V12 to oversee DMA as a separate division.
“It enhances our bag of tricks and allows both companies to cross-sell products,” said Dori Bruno, chief operating officer at Redbank, NJ-based V12. “It allows us to specialize in a vertical market. This is a new vertical for us (mortgage data) and there are more coming,” she said.
V12 will be offering more enhanced mortgage data in its list products, including for example information about current homeowners’ mortgages and loan-to-value ratios. “It’s deeper level information for more precise targeting,” she said. For DMA it means adding e-mail addresses to its existing line of postal and telemarketing lists.
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