USPS to Run Small Business Seminar in St. Louis

The U.S. Postal Service is offering a seminar for small business owners in the St. Louis metropolitan area. Veteran direct marketer Jerry Heisler will lead the seminar.

Through the auspices of the St. Louis Postal Customer Council and other industry leaders, the “Advertising with Mail – Made Easy” seminar will show business people how to create direct mail programs. Topics to be covered include designing campaigns, using the Internet to build a campaign, obtaining mailing lists, understanding printing and lettershop operations and preparing mail properly, among others.

The cost is only $59, which includes resource materials such as the “Direct Mail for Dummies” book and the new Mailtown USA interactive CD.

The seminar will take Place June 22 from 8:00 am to 12:30 pm at The Crown Plaza Hotel, 11228 Lone Eagle Drive, Bridgeton, MO 63044.