Hair care products manufacturer Ultra Sheen is sponsoring the Ultra Sheen BarberShop2 Sweeps, the brand’s largest consumer promotion to date. One winner will receive an all-expenses-paid trip for four to the January premiere in Los Angeles of BarberShop2. The product is also prominently featured in the movie sequel.
Consumers can enter the sweeps either by mailing in an entry form (available wherever Ultra Sheen is sold) or online at www.ultrasheen.com/barbershop2sweeps, through January 15, 2004. Visitors to the Web site can also view the movie trailer and read information about the cast and characters. Additionally, consumers can enter to win BarberShop2 merchandise autographed by cast members, movie passes, caps, tee shirts and hair care products.
Marketing agency the ad*itive, New York, handles. Radio spots support.
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