NEW YORK (April 21, 2008) Travel Ad Network (TAN), the leading and largest vertical ad network in travel, announced today that it has closed a Series A round of financing. The $15 million round was led by Rho Ventures, Village Ventures and individual investors.
The minority investment enables TAN to leverage its success as a vertical ad network targeting travel advertising dollars and marketers seeking upscale consumers. Delivering 12.5 million monthly unique visitors, TAN has become a trusted partner for advertisers wishing to target travel decision makers and is ranked third by comScore in the overall travel category (which includes transaction sites) and first in travel content.
Since its inception in Dec. 2003, Travel Ad Network has experienced rapid growth thus fueling their ascent to the top of online travel media.
“We’ve emerged as the market leader by combining the strength of our publishers, the dedication of our employees and the backing of Internet travel entrepreneur, Michael Thomas. Our new growth capital strengthens our solid position in the marketplace and provides funding for expansion into new products and new markets,” says Cree Lawson, TAN Founder and CEO. “Rho Ventures, Village Ventures and our other investors bring to our Boardroom world class expertise in such disciplines as branded media, network development, behavioral targeting and online advertising as witnessed by their successful investments in iVillage, TACODA, Waterfront Media, ReachLocal and a host of other very successful companies.”
Travel Ad Network has the 3rd largest travel audience online… and growing.
Mr. Lawson added, “This has been a year of extraordinary growth and achievement for TAN. We surpassed Yahoo Travel generating the largest travel information audience online. We launched several new publishers and expanded our business to Canada and the UK. Our consistent policy of exclusive representation of the sites we represent is a classic ‘win, win’ for our customers and our publishers. Our focus on quality continues to serve us well, making us leaders in our field.”
Advertisers:
If you are interested in learning how to become an advertiser please contact: Neil Strow at [email protected]
call 212.267.2075.
Publishers:
If you are a publisher interested in becoming a publisher in the Travel Ad Network, please contact: Scott Cherkin at [email protected]
call 212.267.2076
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