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A new New York office is helping Milwaukee-based Derse better serve East Coast clients. Dew Dungan joined the agency as national sales director and Chris Fredericksen was added as executive creative director. Client Questcor needed a way to promote a new FDA-approved treatment so Derse created an interactive promotion for the National Kidney Foundation annual meeting that began with sponsored hotel room keys, which unlocked booth content. Over 500 show attendees participated.