Topic | Experiential

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Experiential marketing is premised on the notion that consumers are motivated by what they're encountering. In a best-case scenario they might even be

Whichever team wins the Big Game on Sunday, retailers will be big winners with a windfall of product sales from Super Bowl promotions this year.

Alcohol industry watchdog Marin Institute is bashing the presence of beer ads in the Super Bowl.

Mars Snackfoods U.S. is giving a jolt to its candy offerings with something new: Caffeine.

Jeep is looking to make impressions among Gen-Xers and Gen-Yers with a faux garage and companion vehicles at ESPN’s Winter X Games.

Tic Tac is shaking things up with a sampling campaign and contest to promote its new mint flavors.

Virtual hoops stars tip off competition in the 2008 EA Sports NBA Live Challenge tomorrow in Los Angeles.

Pizza Hut is giving people two new ways to order by cell phone.

Interactive retailing solutions provider Modiv Media said it will install handheld scanner and promotion devices in 100 New England Stop & Shop supermarkets.