Topic | Experiential

Perhaps the most telling image for consumer products marketers of the '90s was captured the decade before, when a grass-skirted Sam Walton danced the

Okay, you've got the Web site up. If you're ready to add a sales component, consider Ubrandit.com. The new company provides turn-key e-commerce by overlaying

Scoring in-store requires more planning and cooperation than ever before. Unless you've got Produce Man on your side.A well-executed in-store promotion

Call it a traffic-building U-turn. A brand runs its Web site on kiosks in store aisles to tap store traffic into its site. Get it? Retailers - including

In the age of consolidation, it's often hard to keep track of retailers without the proverbial scorecard. Here's a rundown of the chains and regional

For federal employees, Washington DC's summer heat wave was business as usual. For Compaq Computers, it was a marketing breakthrough.Compaq launched a

Convergence - I'm tired of the whole trendy idea. We're all waiting around watching "convergence" happening, and I suppose it is. Television and www.com.

Talk about your single-serve. Coca-Cola is inching up supermarket sales one sip at a time with Shop Refreshed, an in-store program that invites shoppers

Participation in grocery store frequent-shopper programs has grown to 66 percent of U.S. households, up from 55 percent in 1997 and 35 percent in 1996,

I've never seen a bumper sticker that said 'I'd rather be groceryshopping,'" says Phil Hawkes, former executive vp of Phoenix-based ABCOFoods.Food retailers