Topic | Case Study

CAA Experiential (formerly PGW Experience)

|  by [email protected]

CAA Experiential – This one-stop Top Shop for all things experiential and cutting-edge has expanded its global teams in the U.S., UK and Germany. An immersive experience at SXSW for HBO’s “Game of Thrones” included a custom app for sharable fan portraits at the Hall of Faces, a sneak peek at the new season through…

Department Zero

|  by Beth Negus Viveiros

Department Zero – This Top Shop put an increased focus on event technology deploying beacons, 3D projection mapping, live video streaming and a proprietary photo-marketing app. It also expanded its event staffing capabilities via Pepper Talent, its in-house talent agency. Conducted a unique product launch event for the new Scion iM and iA vehicles on…

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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