Lego is the World’s Most Powerful Brand: Report
Everything is awesome indeed: Lego has overtaken Ferrari as the world’s most powerful brand, according to a new report from Brand Finance.
Topic | Branding
Coke & American Idol Fizz Out
After a long relationship, Coke has decided to exit the American Idol stage.
How Flo is Helping Progressive Win the “Insurance Arms Race”
Chief Marketer recently chatted with Jeff Charney, CMO of Progressive, about the evolution of Flo, and the concept of creating “situational content."
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United Parks & Resorts CMO/CCO on the Marketing Strategy for SeaWorld’s New Brand Campaign
Hot Trends in Experiential: From Cash Showers to Glitter-Filled Toilets
How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements
The Benefit of AI Tools From a Consumer Data and Analytics Perspective
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