Lego is the World’s Most Powerful Brand: Report
Everything is awesome indeed: Lego has overtaken Ferrari as the world’s most powerful brand, according to a new report from Brand Finance.
Topic | Branding
Coke & American Idol Fizz Out
After a long relationship, Coke has decided to exit the American Idol stage.
How Flo is Helping Progressive Win the “Insurance Arms Race”
Chief Marketer recently chatted with Jeff Charney, CMO of Progressive, about the evolution of Flo, and the concept of creating “situational content."
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Discover CMO on Taking a Collaborative Approach to its ‘Especially for Everyone’ Brand Platform
Anthropologie CMO on Becoming Digitally-Proficient, Courting Younger Audiences and Creative Diversification
Google’s Global Measurement VP: Prioritize Tag Management in a Post-Cookie World
Landing a Role in the C-Suite: A CMO’s Best Advice
Click here to view the 2023 winners!