How to Break Free From ‘Same Here’ Branding Strategies
One-of-a-kind brands appeal to customers, and brands become one of a kind by differentiating themselves from the competitive clutter through sharp brand strategies.
One-of-a-kind brands appeal to customers, and brands become one of a kind by differentiating themselves from the competitive clutter through sharp brand strategies.
CMO Aditi Javeri Gokhale discusses the new campaign, "Spend Your Life Living," and how she’s marketing the NCAA partnership and March Madness in her first year as CMO.
The Glenlivet Code, a new single-malt whisky, is intriguing consumers with an AR tasting digital experience.
Crocs kicks it up a notch in year two of its successful "Come As You Are" global marketing campaign.
The Girls Skate India clinic is the next chapter in street wear brand Vans global campaign, This is Off the Wall.
Check out three industries that are putting more resources into experiential strategies this year: luxury, automotive and tech.
Andrea Zahumensky, just six weeks on the job, takes on one of the most high-profile product launches—all tied to a music legend. How did she do it?
KIND is putting its new line of KIND Protein bars up against the big boys and letting consumers decide based on taste.
The Share the Sunshine campaign put a surprising twist on a sampling program that helps expose new customers to the Sunshine energy drink.
eSports is a still nascent industry filled with commercial opportunity. The growth is staggering and brands want in.
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