The Wet Seal Inc., Foothill Ranch, CA, is launching a new magalog featuring clothing, footwear and accessories that can be ordered direct. It also features targeted, lifestyle editorial content designed to reach a young female customer. The magalog accepts outside advertisers.
The Magalog, called BLUEASPHALT.COM, was mailed on Aug. 2, to more than 2 million prospects. It will drop bi-monthly. A Web site with the same name also debuted.
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